Spotify is a service that is focused on you. To illustrate: Facebook is a site that people value because of the connections they make. Sure, you’re still writing and sharing your own posts, but they would be meaningless without friends and followers. On the other hand, Pinterest is a site that people value because it’s an easy way to find and save ideas. You might follow lots of pinners or gain a lot of followers, but the content is useful, with or without connections.
Spotify is a lot more like Pinterest. People use it for high-quality, personalized music. The follow option isn’t really important to the service overall.
We don’t use the follow option enough. I don’t mean following your favorite artist, I mean following your friends, family, acquaintances who have Spotify accounts. I’m a bit of a Spotify stalker- if I can find my friends on Spotify, I’ll immediately click follow and also check their follower account for any mutual friends.
Music is tied very closely to our lives. Even if we don’t consider ourselves “musical”, we live music. Right now, you are breathing in rhythm and your heart pumps to that beat. We walk and run to a personal metronome. We speak in crescendos and decrescendos. The years we live are made up of swells and drops, risings, fallings, complete joy and complete emptiness. This is the essence of music.
On a less abstract level, music is a window into the mind and feelings of a person. I’m always curious about what song someone’s currently enjoying, who they’re favorite artists is, what genre they prefer. It helps me understand someone better when I listen to the music that they know and have formed an opinion on.
Jumping down a rabbit hole, it’s become clear to us that music promotes emotional intelligence. Arguably far more important than intellectual knowledge to our success and happiness in life!
Not only does seeing the “currently listening to” give me a glimpse of someone’s emotional state, it also provides me with free song recommendations! I’ve found some music I really love by exploring the playlists other people enjoy. Finally, it’s a way to know that I am not alone. Sometimes just opening Spotify and seeing that little soundwave next to a profile picture comforts me. The knowledge that someone else is out there and adding music to the texture of their day makes me happy.